What is the "Power of 2?": When ASTD members join both the national organization and their chapter, they choose to be knowledge leaders in the learning and development profession and change makers in their own backyard. Joint membership offers learning professionals a unique opportunity to connect with local, national, and international professionals. Joint members can learn about trends in the field, and gain access to research, principles, practices, and templates they can apply directly to impacting organizational results, their community, and advancing their career.
Chapters with more joint members benefit by having a stronger leadership pool and more engaged members.
Special membership discounts available for chapter leaders and chapter members. Click here for more information. Chapter leaders, click here for the special application for the $119 discounted national membership rate for chapter leaders.
CORE Membership Requirement: Increase in 2012! The CORE joint membership requirement has been frozen at 30 percent for three years because of national ASTD’s sensitivity to challenging economic conditions faced by chapters. The chapter leaders and National Advisors for Chapters who worked on the CORE element update in 2007 originally planned for an increase in this requirement by 5 percent over five years to reach the goal of 50 percent.
In 2012, the joint membership requirement for chapters will be 35 percent and will continue to increase by 5 percent each year to reach a 50 percent goal. Please work closely with your chapter relations manager and NAC advisor to ensure your chapter is preparing to reach the 2012 goal.
NEW RESOURCE: Check out this great new procedure developed by Rick Kerner, National Advisor for Chapters, and the Eastern Pennsylvania Chapter. This document details out how the Eastern PA Chapter is collecting their joint membership payments as one bundle. Check it out here!
NEW RESOURCE: Many chapters are now collecting joint membership payments at the local level. Click here for a job aid on how chapters can process joint memberships and send the payments to national ASTD electronically.
National Member List Request FormNational ASTD members are good prospects for chapter members. To request the list in your area click here. The national member list should be used for the following purposes:
National information is confidential and for chapter use only. National member information should not be added to the chapter’s weekly correspondence.
Chapter Leader TestimonialsCheck out what other chapter leaders have to say about joint membership!
How ASTD is Promoting Joint Membership
Resources for Chapters
Recognition of Chapters
Revenue for Chapters
How Chapters Can Promote Joint Membership
National ASTD Membership Presentation
Use this presentation to hold quarterly special membership meetings for chapter members who are not members of national to inform them of the national ASTD member benefits.
Click here to download.Feel free to tweak this presentation to add information about your local chapter and its membership offerings.
Utilize the customizable templates, web banners, brochures, and “Power of 2” ads in your chapters marketing and communications initiatives.
Download "Power of 2" web banners that you can use on your chapter website and in your e-newsletter.
Download and use "Power of 2" ads to promote joint membership in your newsletters and on your website.
2012 "Power of 2" - Full Page Ad
2012 "Power of 2" - Two Thirds Ad
2012 "Power of 2" - One Third Page Ad
Use the messages included in "The Value of ASTD Membership: Messages for Members and Potential Members" document when crafting marketing or communications pieces.
Chapter Board of Directors
BE CREATIVE – Do what will work best in your chapter!
Signing up national members is easy! Chapters can do so in these ways:
ASTD Box 1567 Merrifield, VA 22116-1567
Please note: Checks and membership forms should only be mailed to the lockbox address above, not ASTD chapter services or accounting departments.
For questions or for more information, please contact your chapter relations manager.