Measuring the Success of Coaching

by Patricia Pulliam Phillips, Jack J. Phillips, and Lisa Ann Edwards

Measuring the Success of Coaching provides an approach for objectively measuring success in coaching, allowing you to develop effective and efficient coaching programs and to demonstrate the return on investment of these programs. Read more...

About the Author
Praise for the book
Sample Chapter

Paperback, 6 x 9, 240 pages
$32.95 ASTD Member
$38.95 Non-Member

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How can you develop an effective means for measuring return on investment (ROI) in coaching?

With its two dedicated sections, Measuring the Success of Coaching discusses both the principles behind measuring ROI in coaching (including specific protocols for objectively measuring ROI in coaching programs), and delivers a broad array of pragmatic, applicable case studies from a range of organizations.
Measuring the Success of Coaching offers a clear, complete, and detailed explanation and treatment of the principles behind return on investment in coaching. It provides a conceptual framework; workable suggestions for developing, implementing, and maintaining programs for measuring ROI in coaching; and practical, germane case studies. Measuring the Success of Coaching is a comprehensive resource for trainers, coaches, managers, human resources personnel, and other professionals interested in or tasked with creating programs for measuring return on investment within organizations.


About the authors:

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 30 books and more than 100 articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses.

Lisa Ann Edwards is the founder and CEO of Bloom Coaching Institute, an organization that helps coaches and coaching organizations worldwide become more effective with their clients. Edwards’s coaching work has demonstrated as much as a 251 percent return on investment and has been shown to lift employee engagement nearly 20 percent. She has authored or contributed to seven books.


Praise for the book:

“It is rare in this day and age of wanting to quantify and measure individual behavior and organization performance changes to find a methodology that does just that.  I was so encouraged to read Jack and Patti Phillips’ and Lisa Edwards’s book on Measuring the Success of Coaching. They have created a clear and compelling model that shows all executive coaching practitioners how to measure and demonstrate ROI in the coaching they do. You will be drawn into their practical examples and case studies. And this methodology can be applied to so many other behavioral initiatives. I strongly recommend this book to enhance your work with your clients.”

David Hagerty
Vice President and Executive Coaching Practice Leader
Blessing White Inc.

Measuring the Success of Coaching is your personal guide to producing powerful, comprehensive results of your coaching initiatives. As the coaching profession continues to evolve, having a resource such as this is critical to developing and implementing coaching programs that truly support your organization’s success. The ROI Methodology process model provides a user-friendly foundation from which you can confidently position your coaching efforts, while the case studies reveal practical lessons learned that are immediately applicable. If you want to influence the decisions your organization makes about coaching – read and use this guide to drive results!”

Alia Fitzgerald
Senior Manager, TaylorMade Learning Center
TaylorMade Golf Company


“This is the ‘playbook’ required for anyone responsible for coaching initiatives. It will arm you with the tools to prove the impact and benefits that coaching has on individuals, teams, and organizations. This book will help you build a business case to sustain and grow coaching initiatives within your organization.”

Mikell Rigg Parsch
EVP Global Sales & CDO
The Coaches Training Institute


Measuring the Success of Coaching is a powerful and timely book providing a framework of measurement for executive coaching as one of the most dynamic leadership interventions. All business professionals will embrace the step-by-step approach of evaluating coaching for its employees and organizations.  This book is a must read for all involved in providing, applying, and supporting coaching in the workplace.”

Judith Cardenas, PhD
Executive Vice President, Sustainable Learning


“This book and its research make a significant contribution to the coaching and learning
measurement fields. Jack, Patti, and Lisa’s evaluation playbook and case studies blaze new trails for practitioners, coaches, and academic institutions to capitalize on the impact that the emergent field of coaching can have on individuals and organizations. Bravo!”

Dave DeFilippo
Chief Learning Officer
BNY Mellon Asset Management

“This book is clear, practical, and ready to use – a state of the art volume for those who are interested in calculating the ROI of coaching.”

Davide Paganoni
Senior Development Advisor
UniManagement, UniCredit Group


“The business alignment process outlined is this book is masterful. It will save hours of development time for your first (or next) coaching program and shine a bright light in those dark, fuzzy areas of your thinking. I wish I had this resource 25 years ago when I wrote my first coaching program. In fact, I wish I had this last month when I wrote my most current one. Save yourself time, money and aggravation – buy and use this book.”

Tom Stoyan
Canada’s Sales Coach


“This results-based approach to coaching is an important contribution to the field of coaching and an essential ingredient in a sound and sustainable coaching practice. This is a must read for any leadership coach and an important focus for the emerging field of coaching.”

Pamela McLean, PhD
The Hudson Institute of Santa Barbara




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